After two intense days at REuse Economy Expo 2025, we kept the momentum going with a field visit designed for an entirely international audience, eager to see how reuse systems operate in France.
And what better way to illustrate this than by following the journey of a returnable bottle, from its collection at a retail location to its reintroduction into the market?
Four steps, four locations, four committed partners — and plenty of inspiration:
- Collection with Petrel Circular Commerce at the Super U in Nogent-sur-Marne ;
- Washing at Uzaje, also in Nogent-sur-Marne ;
- Bottling at Symbiose Kéfir in Ivry-sur-Seine ;
- and finally, reintroduction into the market at Cojean on Boulevard Haussmann in Paris.
The visit also provided an opportunity for rich discussions throughout the day between participants, our teams from Réseau Vrac & Réemploi, and those from New Era, to exchange perspectives on reuse practices in their respective countries.
This year, the visit brought together participants from nine different countries!
See you at the next edition!
