Program

Monday, May 26th from 11:00 to 12:00 - CONFERENCE AREA
The «Reuse Economy» is expanding all over the world, but it’s still in its infancy. It is set to grow exponentially over the next few years: in less than 15 years, a potential 20% of converted markets is expected. It represents a major lever for meeting the challenge of reindustrialising Europe. Its potential for job creation is immense, and every region can benefit from this dynamic.

Tuesday, May 27th from 13:15 to 14:00 - CONFERENCE AREA
The panel discussion will cover how digitally connected, innovative packaging solutions can enable effective reusable systems at scale. Our experts will discuss the challenges and opportunities of implementing these systems, with a focus on consumer engagement and logistics. They will also share insights on the importance of data and how packaging visibility, traceability, and connectivity can help improve cost-effectiveness, increase return rates, provide a seamless consumer experience, and ensure the overall success of reusable systems.

Monday, May 26th from 12:00 to 12:45 - CONFERENCE AREA
At a time when second-hand sales are booming, donations to charities are running out of steam. And yet, by donating rather than selling, you are taking concrete action to promote a more socially responsible economy. Behind every donation, there is a strong social and environmental impact: supporting local associations, providing access to essential goods for the most vulnerable, and extending the life of objects. A study of consumer behaviour towards donations, carried out by the eco-organisation Ecologic, reveals that donations and sales are not opposites, but complementary. This conference will bring together experts and committed players to raise awareness among businesses and public institutions of their key role in developing the Reuse Economy. Concrete solutions will be presented, such as the e-reemploi.eco platform, lacollecte.tech and many others that facilitate contact between donors and local associations, simplifying the donation process and promoting a more sustainable model.

Monday, May 26th from 13:30 to 14:15 - CONFERENCE AREA
With the increase in waste and the depletion of natural resources, ensuring precise tracking of the lifecycle of equipment has become highly complex and can no longer be managed as in a linear economy. How can a global traceability system be implemented? How must stakeholders rethink their tools and operational models to enable value sharing—a key factor for sustainability?

Tuesday, May 27th from 15:15 to 16:00 - CONFERENCE AREA
Organised by SIRRMIET, this roundtable will bring together experts and key players in the refurbished electronics industry to discuss the regulatory, technological, and economic challenges shaping the sector’s development. As refurbished products become a key driver of the circular economy, the industry faces major hurdles: quality certifications and standards, innovation and automation, competitive distortions, and access to supply sources.
How can the market be sustainably structured while ensuring its competitiveness under new European regulations?

Tuesday, May 27th from 9:30 to 10:00 - CONFERENCE AREA
To mainstream reusable packaging across Retail & HORECA, all countries will need to develop the right level of washing and logistics infrastructure, however there is very little data about what this infrastructure should look like, how much it will cost and who should pay for it. The session will offer a look at a project modelling the UK infrastructure requirements for reuse to work at scale. Key themes that will be explored in the session:

• Balancing commercial imperatives with environmental sustainability
• Key commercial & environmental factors that drive reuse category & SKU selection
• Challenges and opportunities in scaling reuse infrastructure

Tuesday, May 27th from 10:30 to 11:00 - CONFERENCE AREA
The talk will cover the principles, benefits and challenges of the deposit return system (DRS) in Latvia which manages single and reuse packaging. It will touch upon topics of legislative framework combining EU targets and local traditions, responsibilities and collaboration in DRS, managing investments and operational processes efficiently, the results of Latvia’s DRS and the future of refillable bottles.

Monday, May 26th from 12:45 to 13:30 - CONFERENCE AREA
In a world where circularity is becoming both an economic and environmental imperative, how can we accelerate this transition?
This roundtable will explore the key role of structured data and the Digital Product Passport (DPP) in scaling up reuse solutions.

Monday, May 26th from 17:30 to 17:45 - CONFERENCE AREA
Confirmed Speakers:

• Célia Rennesson, General Director - Réseau Vrac et Réemploi
• Antoine Guillou, Deputy Mayor of Paris, in charge of waste reduction and management, reuse, recycling and sanitation

Monday, May 26th from 17:45 - CONFERENCE AREA
Reuse Economy: From a Decade of Learning to a Decade of Transformation
In the past 10 years, the circular economy has evolved from experimentation to a necessity in the face of recurring ecological and economic crises. What lessons can we learn from pioneering initiatives? What challenges threaten its wider deployment? And how can we scale up successful models? Through a retrospective of Circulab’s decade of action on the ground and two panel discussions featuring Circulab Community experts and key changemakers, this conference will outline perspectives for the next 10 years—working together to build resilient and sustainable economic models.

Monday, May 26th from 12:30 to 13:15 - CONFERENCE AREA
What levers can make reuse an obvious choice from the design phase of a major event like the Olympic Games? This roundtable brings together perspectives from a company (Danone), an event organizer (Paris 2024), and a local authority (City of Paris) to explore the key factors for successfully scaling up reuse: governance, coordination, practical solutions, and the challenges to overcome across various sectors, from food services to event furnishings.