19-20 May 2026
Paris Expo
Porte de Versailles
Consumer Barriers and Levers to Reuse: Insights from Behavioural Science

Consumer Barriers and Levers to Reuse: Insights from Behavioural Science

Tuesday, May 27th from 10:00 to 10:30 - CONFERENCE AREA
Why do consumers hesitate to reuse, and what might encourage change? This session explores the social, practical, and psychological barriers consumers face—and how behavioural science can help identify levers to make reuse a more mainstream choice.