Monday, May 26th from 12:00 to 12:45 - CONFERENCE AREA
At a time when second-hand sales are booming, donations to charities are running out of steam. And yet, by donating rather than selling, you are taking concrete action to promote a more socially responsible economy. Behind every donation, there is a strong social and environmental impact: supporting local associations, providing access to essential goods for the most vulnerable, and extending the life of objects. A study of consumer behaviour towards donations, carried out by the eco-organisation Ecologic, reveals that donations and sales are not opposites, but complementary. This conference will bring together experts and committed players to raise awareness among businesses and public institutions of their key role in developing the Reuse Economy. Concrete solutions will be presented, such as the e-reemploi.eco platform, lacollecte.tech and many others that facilitate contact between donors and local associations, simplifying the donation process and promoting a more sustainable model.