26-27 May 2025
Parc Floral de Paris
Sous le haut-patronnage du Gouvernement

Masterclasses 2025

Spread across 3 sector-specific Agoras at the exhibition, around 30 Masterclasses will be delivered to provide visitors with the keys to take action. Discover the first announced Masterclasses.

Washing: at the heart of reuse challenges

Washing: at the heart of reuse challenges

At the core of the ecological transition, Options Solutions, a specialist in washing reusable containers, supports players in the food service and retail industries by offering concrete solutions to reduce waste related to packaging and consumption.

In this context, Anthony Leblond, Sales Director, will share his vision of the challenges and opportunities faced by an evolving ecosystem.

Why collaboration is key for the success of reuse

Why collaboration is key for the success of reuse

Reusable packaging is a behavior change for all involved stakeholders. This is why joining forces with other actors who aim towards the same goals is so important! In this masterclass we want to talk about why collaboration is key for the reuse movement and for a bright circular future.

Scaling Circular Economy Systems: Unlocking Performance with Data-Driven Operations

Scaling Circular Economy Systems: Unlocking Performance with Data-Driven Operations

This masterclass will explore how a comprehensive digital platform can bring together data from all areas of operation, including logistics, collection, partner collaboration, and sustainability reporting.

Reuse of professional equipment: regulatory constraints and business opportunities

Reuse of professional equipment: regulatory constraints and business opportunities

The reuse of professional equipment is becoming a necessity in the face of regulatory changes and the new expectations of businesses. This masterclass will describe the legal obligations and highlight the economic and strategic opportunities for effectively integrating reuse.

Adhesive labels, a key lever for reuse: combining performance, marketing and circularity

Adhesive labels, a key lever for reuse: combining performance, marketing and circularity

If packaging is designed for reuse, then so must the label. Essential for information and marketing, it influences the user experience and the efficiency of the reuse cycle. This masterclass will explore the different ways in which containers (glass and plastic) can be reused, as well as permanent and temporary identification solutions. The adhesive label will be discussed as a key lever for reuse, washing and tracking packaging.

The foundation of successful reuse systems: Why Reusable PET will be the driving force for PPWR compliance for beverages

The foundation of successful reuse systems: Why Reusable PET will be the driving force for PPWR compliance for beverages

Reusable PET Bottle Experts Petainer will put the spotlight on reusable PET bottles, the foundation of successful reuse systems. With over 30 years of success in markets like Germany and Latin America, reusable PET has demonstrated both economic and sustainability benefits. Learn why this sometimes-overlooked packaging is poised to be the the driving force behind reuse for PPWR compliance.

Promoting Sustainable and Efficient Supply Chains with the Capsa 2in1® Reusable Box: MediaMarkt’s Success Story

Promoting Sustainable and Efficient Supply Chains with the Capsa 2in1® Reusable Box: MediaMarkt’s Success Story

Discover MediaMarkt’s success story with the Capsa 2in1® reusable cardboard box. Learn how they achieved a 43% reduction in product breakage and significantly lowered costs and waste by reusing the box at least six times. We will also review the Life Cycle Assessment (LCA), confirming up to an 80% reduction in carbon footprint compared to conventional cardboard boxes.

What are the first steps in launching a reuse strategy in a company that has always operated on a linear model?

What are the first steps in launching a reuse strategy in a company that has always operated on a linear model?

Reuse is not a sector, it can be deployed in many different industries. While some of these industries have their own specificities, there are common operating procedures, generic questions and good practices to consider in the initial stages. Come and find out all about them in this masterclass, which will be packed with illustrations and case studies to help you spearhead reuse in your organisation !