26-27 May 2025
Parc Floral de Paris
Sous le haut-patronnage du Gouvernement
The adhesive label, a key driver of reuse: combining performance, marketing, and circularity

The adhesive label, a key driver of reuse: combining performance, marketing, and circularity

Tuesday, May 27th from 12:00 to 12:30 - PACKAGING AGORA
If packaging is designed for reuse, then so must the label. Essential for information and marketing, it influences the user experience and the efficiency of the reuse cycle. This masterclass will explore the different ways in which containers (glass and plastic) can be reused, as well as permanent and temporary identification solutions. The adhesive label will be discussed as a key lever for reuse, washing and tracking packaging.