If packaging is redesigned for reuse, labels must be too. As both an information medium and a marketing tool, labels play a decisive role in the user experience and in the efficiency of reuse cycles.

This masterclass will explore reuse in its various forms, including:

– Consumer reuse of packaging
– Reuse of glass containers in industrial systems
– Reuse of glass containers in the food service sector (HoReCa)
– Reuse of industrial plastic containers

We will share our vision of permanent identification to track the life cycle of containers, as well as “non-permanent” identification for variable elements.

We will also present our perspective on adhesive labels as facilitators of reuse, washing processes and product identification.