This roundtable will explore the key policy levers needed to accelerate the transition from single-use to reusable systems. Bringing together industry, policymakers and experts, the discussion will examine how a coherent mix of tools—such as Extended Producer Responsibility (EPR), fiscal incentives, taxation of virgin materials and targeted investment—can create the right economic conditions for reuse to become the norm.

Participants will identify practical principles and policy recommendations to ensure a level playing field, drive innovation, and unlock the full potential of reuse models. The session aims to contribute concrete insights to inform future EU policy and support a more circular, resource-efficient economy.