Spread across 3 sector-specific Agoras at the exhibition, around 30 Masterclasses will be delivered to provide visitors with the keys to take action. Discover the first announced Masterclasses.
Monday, May 26th from 16:00 to 16:30 - PACKAGING AGORA
At the core of the ecological transition, Options Solutions, a specialist in washing reusable containers, supports players in the food service and retail industries by offering concrete solutions to reduce waste related to packaging and consumption.
In this context, Anthony Leblond, Sales Director, will share his vision of the challenges and opportunities faced by an evolving ecosystem.
Reusable packaging is a behavior change for all involved stakeholders. This is why joining forces with other actors who aim towards the same goals is so important! In this masterclass we want to talk about why collaboration is key for the reuse movement and for a bright circular future.
This masterclass will explore how a comprehensive digital platform can bring together data from all areas of operation, including logistics, collection, partner collaboration, and sustainability reporting.
Join Nathan and Solène for a dynamic Masterclass on harmonising the implementation of takeaway reuse systems across Europe—a timely session in light of the newly adopted EU Packaging and Packaging Waste Regulation (PPWR) and growing pressure to deal with the tremendous amount of waste generated in the takeaway sector. Drawing from the latest insights of the ReuSe Vanguard Project (RSVP) and an updated European Blueprint, local authorities and stakeholders will hear about practical learnings and tools to design and scale resilient, city-wide reuse systems. Participants will also get an exclusive first look at a brand-new online reuse training course, created to support hands-on implementation at the local level. Don’t miss this opportunity to learn, share, and train with Europe’s reuse frontrunners.
If packaging is designed for reuse, then so must the label. Essential for information and marketing, it influences the user experience and the efficiency of the reuse cycle. This masterclass will explore the different ways in which containers (glass and plastic) can be reused, as well as permanent and temporary identification solutions. The adhesive label will be discussed as a key lever for reuse, washing and tracking packaging.
Reusable PET Bottle Experts Petainer will put the spotlight on reusable PET bottles, the foundation of successful reuse systems. With over 30 years of success in markets like Germany and Latin America, reusable PET has demonstrated both economic and sustainability benefits. Learn why this sometimes-overlooked packaging is poised to be the the driving force behind reuse for PPWR compliance.
Discover MediaMarkt’s success story with the Capsa 2in1® reusable cardboard box. Learn how they achieved a 43% reduction in product breakage and significantly lowered costs and waste by reusing the box at least six times. We will also review the Life Cycle Assessment (LCA), confirming up to an 80% reduction in carbon footprint compared to conventional cardboard boxes.
Monday, May 26th from 14:00 to 14:30 - PACKAGING AGORA
Exploring financing solutions to support the scaling up of reuse initiatives. Through a focus on the ReUse scheme, we will cover the available levers, eligibility criteria, and support opportunities for engaged stakeholders.
We’ll take stock of the “Even More Reuse” call for projects, with key figures and concrete examples of funded projects. How can you ensure the eligibility of your application and anticipate the 2025-2026 timetable? Join Aurélien Bernard and part of his team for this workshop.
We’ll be sharing feedback from projects supported by Citeo since 2023, highlighting key lessons and prospects for continuing to develop the reuse of fresh produce packaging: meat, charcuterie, fish (an identical workshop is proposed for the reuse of cosmetics packaging, as well as shipping packaging).
The reuse of catering packaging is a major challenge for reducing waste and optimizing resources. This workshop will highlight Citeo Pro’s support solutions specifically adapted to the sector’s packaging.
We’ll share feedback from projects supported by Citeo since 2023, highlighting key lessons and prospects for continuing to develop the reuse of cosmetics packaging (an identical workshop is proposed for the reuse of shipping packaging, as well as fresh produce packaging).
Tuesday, May 27th from 10:00 to 10:30 - PACKAGING AGORA
Paris of Reuse is an experimental re-use scheme for take-away and delivered catering. It is a project led by Citeo in collaboration with the city of Paris and Réseau Vrac et Réemploi. The experimental offer will be launched in the first quarter of 2026 in several Parisian neighborhoods, with the aim of offering a simple, accessible service and an abundant supply to maximize its uptake.
Tuesday, May 27th from 11:30 to 12:00 - PACKAGING AGORA
We’ll be sharing feedback from projects supported by Citeo since 2023, highlighting key lessons and prospects for further developing the reuse of shipping packaging (an identical workshop is proposed for the reuse of cosmetics packaging, as well as fresh produce packaging).
Every day, thousands of meals are served in the form of buffets, whether for breakfast or lunch.
Pots of yoghurt, cream desserts and fruit desserts are among the best-sellers on these buffets.
How can you reduce individual packaging?
Install a refrigerated refill dispenser. A committed solution that also reduces food waste.
In this masterclass, discover the challenges, opportunities, and uses for products sold in bulk and in deposit-return containers (traceability, recalls, consumer engagement, etc.). Learn how the SaaS solution PACKTIC can address these needs.
Tuesday, May 27th from 12:30 to 13:00 - PACKAGING AGORA
How solidarity-based reuse boosts local production, promotes responsible consumption, creates local jobs and strengthens the IAE (Insertion par l’Activité Economique). A virtuous model for more resilient and inclusive territories.
A strategic approach to reuse to optimize expenditure, diversify revenue sources and improve the environmental impact of businesses.
Creating a data pool by associating Passports with sustainable products to better trace and extend their life cycle
Emmaüs France and JP HOME invite you to discover the origins of their partnership, and the benefits in terms of inventory management, logistics and the implementation of a CSR policy, for the reuse of waste held by companies and distributors.
After a brief look at the history of sobriety and its appropriation by companies, Franck Aggeri and Benjamin Combes will review the different dimensions of sobriety. Using examples, they will explore the links between reuse and sobriety.
What role can marketing play in promoting longer product life? How can we renew our marketing strategy to meet consumers’ new expectations? Fueled by the new “Sobriety and Lifestyles” barometer launched by ADEME with the help of ObSoCo, Valérie Martin will explore the levers for transforming marketing strategies to promote eco-design approaches and, more broadly, the circular economy offers put in place by companies.
Ecosystem applies its expertise in environmental impact assessment to calls for projects aimed at structuring and industrializing (D)EEE reuse activities. Ecosystem and Boomerang will present the findings of an environmental assessment of the repair and reuse of professional tooling equipment. This study aroused the interest of a number of industrial producers, and embarked them on a collaborative project lasting several months, pooling knowledge and skills to encourage and enhance actions to extend the life of their products.
Come and discover a tool for identifying household appliances and selecting them for reuse.
Let’s explore together the opportunities offered by reuse to rethink its value creation, develop new offers, reduce its impacts and strengthen its resilience.
What obstacles do customers and consumers face when choosing sustainability? Valérie Guillard will analyze these obstacles (economic, social, organizational...) through the prism of capabilities, i.e. the real possibilities for customers and consumers to act. This masterclass will provide the keys to identifying the right action levers for greater sustainability.
So much waste from the deconstruction of buildings, and still so little that can be recycled...
Legrand and Ecosystem share their joint experience in the collection, sorting and storage of electrical equipment from building sites, with a view to reconditioning it. Discover the solutions we’ve put in place to make the most of this “waste”, which is our new resource and the basis of the circular economy.
Isn’t it about time we took a break from waste?
Discover how Legrand reconditions its products from a “first life”.
Learn how the company has adapted its processes and integrated new circular economy requirements right from the design stage.
In November 2023, the SOCODA group announced its intention to circularize its business model. 18 months later, with the help of Boomerang and Vesto, the group has enriched its range of services by offering reuse and repair in the stores of its network. Here, the three players take a look back at this entrepreneurial and collaborative project.
To meet ecological and economic challenges, our organizations are adopting practices to extend the life cycle of their equipment.
If these practices have progressed for computers, what about complex equipment such as servers and networks?
For these products, which must be infallible, how can we reconcile the desire to green our practices with the need to control technological risk?
The AGEC law has set ambitious targets for the re-use of used goods in France from 2020. This regulatory change raises questions about the socio-economic model of reuse in France, between the historical players of non-profit reuse and new models of reuse with lucrative aims. Against a backdrop of over-consumption of low-cost imported new products, is reuse in France possible, and can these two reuse models co-exist?
Ecosystem and Doctibike are combining their expertise to maximize the potential of end-of-life mobility batteries and actively contribute to a virtuous circular economy and more sustainable mobility. Through a rigorous analysis of collected batteries, they identify those that can be reused rather than recycled prematurely. This initiative is fully in line with a two fold strategic challenge: strengthening national sovereignty by optimizing the use of resources, and reducing the sector’s ecological footprint.
Ecology or Economy, should we choose?
Keys to estimate economic and ecological factors, helping you quickly determine the competitiveness of reuse will be provided. Make informed and well-supported decisions for an effective and controlled transition!
What is the French Perspective on Repair? Presentation of Perceptions and Practices in Figures.
How can we encourage the French to repair more? Presentation of barriers and available tools (Long Life to Objects).
Reuse isn’t just for individuals, industrial players can also opt for equipment reuse.
Remanufacturing, retrofitting, refurbishing... Come explore the processes and benefits of industrial reuse with renewed products.
Presentation of ADEME’s REMANIP Call for Expressions of Interest (AMI).
Reduction and Reuse: dilutable products combine the R’s for a wide range of product categories: beverages, food, hygiene, cleaning... By avoiding the need to transport water, they fulfill the dual promise of decarbonization and deplastification. And the major groups are getting in on the act! So, ready to ... dilute, reduce and reuse?
Digital deposit systems are transforming reuse by making the management of reusable containers easier and more accessible. By facilitating logistics and providing a simplified experience for users, they encourage the adoption of sustainable practices and accelerate the transition to a circular economy.
The RecQ Label, created by RCube in 2019 and verified by Dekra, is a recognition and valorization scheme for processes and products from the refurbishment industry.
As a true structuring tool for the sector, this label aims to guide both individual consumers and public buyers toward the acquisition of high-quality, safe products that meet a strict set of specifications, co-developed with industry professionals.
The reuse of professional equipment is becoming a necessity in the face of regulatory changes and the new expectations of businesses. This masterclass will describe the legal obligations and highlight the economic and strategic opportunities for effectively integrating reuse.
Reuse is not a sector, it can be deployed in many different industries. While some of these industries have their own specificities, there are common operating procedures, generic questions and good practices to consider in the initial stages. Come and find out all about them in this masterclass, which will be packed with illustrations and case studies to help you spearhead reuse in your organisation!
LONGTIME® is the European label for products designed to last—a robust evaluation methodology that promotes best practices in extending product lifespan. Learn how to practically integrate reliability and repairability into your eco-design approach. Gain the skills to assess your products and practices, identify areas for improvement, and develop actionable plans. This is an opportunity to evolve your processes toward more sustainable models that meet both regulatory requirements and societal expectations.
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